Social media are reshaping the news landscape in Greece

Significant shifts in news-consumption habits toward social media are recorded in Greece, according to the Eurobarometer Social Media Survey 2025. Short posts and short-form videos are the most popular types of content, especially among younger users.

Although television remains the main source of information on social and political issues, social media platforms show particularly high usage among younger age groups.

Top sources of information

The most frequently used sources of information in Greece are social media platforms (56% vs. the EU average of 40%), followed by television (54% vs. 71%), search engines (49% vs. 40%), video platforms (41% vs. 26%), friends and family (39% vs. 40%), and print or online media (34% vs. 41%).

Social networks dominate among younger people, with 65% among ages 15–24 and 57% among ages 25–39. Television gains ground in the 40–54 age group with 62%, but social networks also show strong penetration among those over 55 (62%).

Regarding the frequency of using traditional media, 30% say they get informed several times a day, 23% once a day, 20% once a week, and 12% say they never use these sources.

What young users choose on social media

On social platforms, Facebook remains first (68%), followed by YouTube (56%), Instagram (46%), TikTok (35%), and X (27%).

Instagram leads among users aged 15–24 with 66%, while Facebook dominates older age groups, reaching 76% among those over 55.

Exposure to fake news

The survey records widespread exposure to misinformation. 16% say they encounter fake news “very often,” 26% “often,” and 32% “sometimes.” Only 4% say they haven’t seen false news in the past week—lower than the EU average of 7%.

Influencers and their audiences

37% of Greek social media users follow influencers or content creators, similar to the EU average. Among ages 15–24 the rate is 64% (vs. 74% in the EU), followed by ages 25–39 at 59% (vs. 61% in the EU).

The picture across the EU

At the EU level, citizens combine traditional and digital media. 66% use traditional media daily, while 59% get daily information from other digital sources.

Television remains the most frequent source (71%), while social media and search engines are used by about four in ten.

42% say television has become more important in the past year, while 25% say the same about social media.

Topics of greatest interest

The most popular information themes in the EU are public health and healthcare systems (61%), followed by issues of democracy, migration, and climate change.

Exposure to misinformation remains high: more than one in three report encountering false or misleading content often or very often.

Levels of trust

EU citizens trust friends and family most (45%), as well as scientists (45%). They are followed by teachers (17%), journalists (13%), public institutions (13%), NGOs (11%), and media outlets (10%).

Politicians (5%) and influencers (4%) score the lowest, while 10% trust none of the above.