Για ψώνια με τα απολύτως απαραίτητα

Spring fashion launch at Lakeside.Hayley Rossiter,18 from Brentwood, tries on some shoes at Lakeside Shopping Centre in Thurrock, Essex, during the centre's spring fashion launch where the first 100 people to arrive in their underwear received a £100 pound gift card to spend in the shopping centre on the new spring fashions. Picture date: Sunday April 10, 2011.
Spring fashion launch at Lakeside.Hayley Rossiter,18 from Brentwood, tries on some shoes at Lakeside Shopping Centre in Thurrock, Essex, during the centre's spring fashion launch where the first 100 people to arrive in their underwear received a £100 pound gift card to spend in the shopping centre on the new spring fashions. Picture date: Sunday April 10, 2011. SPRING FASHION LAUNCH AT LAKESIDE.HAYLEY ROSSITER,18 FROM BRENTWOOD, TRIES ON SOME SHOES AT LAKESIDE SHOPPING CENTRE IN THURROCK, ESSEX, DURING THE CENTRE'S SPRING FASHION LAUNCH WHERE THE FIRST 100 PEOPLE TO ARRIVE IN THEIR UNDERWEAR RECEIVED A £100 POUND GIFT CARD TO SPEND IN THE SHOPPING CENTRE ON THE NEW SPRING FASHIONS. PICTURE DATE: SUNDAY APRIL 10, 2011.

Δωροεπιταγή 100 λιρών θα έπαιρναν οι πρώτες εκατό γυναίκες που θα εμφανιζόντουσαν σε εμπορικό κέντρο του Έσσεξ της Μεγάλης Βρετανίας φορώντας τα εσώρουχά τους και ψηλοτάκουνες γόβες (Pics)

Το περιστατικό συνέβη την περασμένη Κυριακή Lakeside Shopping Center  και όπως αποδείχτηκε ήταν μια τεράστια διαφημιστική επιτυχία για το συγκεκριμένο εμπορικό κέντρο καθώς εκατοντάδες γυναίκες εμφανίστηκαν φορώντας μόλις τα απολύτως απαραίτητα.

Spring fashion launch at Lakeside.(left to right) Megan Robson,18 from Corringham, Lauren Johnson,18 and Katie Ford, 22, both from Romford and Hayley Rossiter,18 from Brentwood, shop in their underwear at Lakeside Shopping Centre in Thurrock, Essex, during the centre's spring fashion launch where the first 100 people to arrive in their underwear received a £100 pound gift card to spend in the shopping centre on the new spring fashions.
Spring fashion launch at Lakeside.(left to right) Megan Robson,18 from Corringham, Lauren Johnson,18 and Katie Ford, 22, both from Romford and Hayley Rossiter,18 from Brentwood, shop in their underwear at Lakeside Shopping Centre in Thurrock, Essex, during the centre's spring fashion launch where the first 100 people to arrive in their underwear received a £100 pound gift card to spend in the shopping centre on the new spring fashions. SPRING FASHION LAUNCH AT LAKESIDE.(LEFT TO RIGHT) MEGAN ROBSON,18 FROM CORRINGHAM, LAUREN JOHNSON,18 AND KATIE FORD, 22, BOTH FROM ROMFORD AND HAYLEY ROSSITER,18 FROM BRENTWOOD, SHOP IN THEIR UNDERWEAR AT LAKESIDE SHOPPING CENTRE IN THURROCK, ESSEX, DURING THE CENTRE'S SPRING FASHION LAUNCH WHERE THE FIRST 100 PEOPLE TO ARRIVE IN THEIR UNDERWEAR RECEIVED A £100 POUND GIFT CARD TO SPEND IN THE SHOPPING CENTRE ON THE NEW SPRING FASHIONS.

Άλλες με πολύχρονα εσώρουχα, άλλες με μονόχρωμα, κάποιες με τάγκα και στρινγκ … έκαναν τους περαστικούς να δουν τα ψώνια με άλλο μάτι.

"Ήταν μια καλή ιδέα. Μας άρεσε να έρθουν εδώ πανέμορφες γυναίκες φορώντας μόνο τα τακούνια τους και τα εσώρουχα τους" δήλωσε η Κίρα Μίμορ, εκπρόσωπος  του εμπορικού κέντρου.

Spring fashion launch at Lakeside.(left to right) Katie Ford, 22 and Lauren Johnson, 18, both from Romford at Lakeside Shopping Centre in Thurrock, Essex, during the centre's spring fashion launch where the first 100 people to arrive in their underwear received a £100 pound gift card to spend in the shopping centre on the new spring fashions. Picture date: Sunday April 10, 2011.
Spring fashion launch at Lakeside.(left to right) Katie Ford, 22 and Lauren Johnson, 18, both from Romford at Lakeside Shopping Centre in Thurrock, Essex, during the centre's spring fashion launch where the first 100 people to arrive in their underwear received a £100 pound gift card to spend in the shopping centre on the new spring fashions. Picture date: Sunday April 10, 2011. SPRING FASHION LAUNCH AT LAKESIDE.(LEFT TO RIGHT) KATIE FORD, 22 AND LAUREN JOHNSON, 18, BOTH FROM ROMFORD AT LAKESIDE SHOPPING CENTRE IN THURROCK, ESSEX, DURING THE CENTRE'S SPRING FASHION LAUNCH WHERE THE FIRST 100 PEOPLE TO ARRIVE IN THEIR UNDERWEAR RECEIVED A £100 POUND GIFT CARD TO SPEND IN THE SHOPPING CENTRE ON THE NEW SPRING FASHIONS. PICTURE DATE: SUNDAY APRIL 10, 2011.

Το διαφημιστικό τέχνασμα είχε σχεδιαστεί  για να προωθηθούν οι νέες κολεξιόν της  άνοιξης  στο εμπορικό κέντρο.

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